Peter Cesiro, VP and Group Account Director, brings 14 years of invaluable experience to the digital marketing landscape. His expertise spans digital media strategy, Search Engine Marketing (SEM), and web analytics. Peter excels in contract negotiation and business development, forging strong client relationships and driving business growth. He leads digital transformation initiatives, guiding organizations through evolving digital landscapes. Peter has experience across various industries, including specialty food, automotive marketing, financial services, sports and recreation, and B2C Consumer Goods. His expertise in web analytics enables him to derive actionable insights from data, informing strategy and optimizing campaign performance.