Tyler Rouwhorst, an SEO Strategist & Innovation Lead with 7 years of experience, brings a forward-thinking approach to search engine optimization. He optimizes website architecture and backend elements for improved search performance through his expertise in technical SEO. Tyler enhances visibility for businesses in specific geographic areas through his skills in local SEO. He develops SEO strategies that improve rankings and engage target audiences through his proficiency in content marketing. Tyler interprets complex SEO data and derives actionable insights using his background in data analytics. He develops custom tools and scripts to automate and enhance SEO processes using Python. Tyler explores areas such as AI and machine learning in SEO, positioning him at the forefront of emerging technologies in marketing. He approaches SEO holistically, considering both technical implementation and user experience through his skills in web development fundamentals and conversion rate optimization (CRO).
Brightedge Professional Certification
Google Analytics
Google Ads Fundamentals
Google Analytics Individual Certification
Search Engine Land
Technical SEO
Local SEO
Content Marketing
Data Analytics
Python
MarTech Innovation
Web Dev Fundamentals
CRO
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Perplexity AI has moved from novelty to necessity. Monthly visits topped 160 million in March 2025—up ≈ 205 % year‑on‑year, while BrightEdge logs 40–70 % month‑over‑month referral growth to brand sites. Because answers surface only a handful of cited sources and the platform remains ad‑free, visibility relies on authority,…
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