Tyler Rouwhorst

SEO Strategist & Innovation Lead

Tyler Rouwhorst, an SEO Strategist & Innovation Lead with 7 years of experience, brings a forward-thinking approach to search engine optimization. He optimizes website architecture and backend elements for improved search performance through his expertise in technical SEO. Tyler enhances visibility for businesses in specific geographic areas through his skills in local SEO. He develops SEO strategies that improve rankings and engage target audiences through his proficiency in content marketing. Tyler interprets complex SEO data and derives actionable insights using his background in data analytics. He develops custom tools and scripts to automate and enhance SEO processes using Python. Tyler explores areas such as AI and machine learning in SEO, positioning him at the forefront of emerging technologies in marketing. He approaches SEO holistically, considering both technical implementation and user experience through his skills in web development fundamentals and conversion rate optimization (CRO).

Education

B.S., Mechanical Engineering (Not Completed), University of Delaware

Certifications

Brightedge Professional Certification

Google Analytics

Google Ads Fundamentals

Google Analytics Individual Certification

Publications

Search Engine Land

Honors/Awards

Expertise

Technical SEO

Local SEO

Content Marketing

Data Analytics

Python

MarTech Innovation

Web Dev Fundamentals

CRO

Boards

Languages

Articles by

Tyler Rouwhorst

May 13, 2025
Organic Media

Winning Visibility in Perplexity AI’s Ad‑Free Search Engine

Perplexity AI has moved from novelty to necessity. Monthly visits topped 160 million in March 2025—up ≈ 205 % year‑on‑year, while BrightEdge logs 40–70 % month‑over‑month referral growth to brand sites. Because answers surface only a handful of cited sources and the platform remains ad‑free, visibility relies on authority, freshness, and machine‑readable detail rather than bids or budgets. The guidance below explains how Perplexity selects content and what concrete steps will keep your brand in its answer cards and new “Buy with Pro” shopping modules.
Read Full Article
May 2, 2025
Strategy

OpenAI Shopping is Set to Transform Ecommerce

OpenAI just flipped the switch on a shopping layer inside ChatGPT: ask for “best noise-cancelling headphones under $200” and you’ll see image-rich product cards with prices, star ratings, review summaries, and direct “Buy” links—no ads, no bidding, just data-driven relevance. Because the assistant relies on merchant feeds, page-level product schema, and public reviews to decide which items—and which retailers—to surface, brands that deliver the cleanest, fullest data now will earn outsized visibility while competition is still thin.
Read Full Article
July 24, 2024
Organic Media

A Visual Approach to Better Align SEO with Broader Marketing Goals

Explaining the intricacies of keyword research to individuals unfamiliar with SEO can be challenging. Stakeholders often find it difficult to grasp the value of SEO, and at the same time, SEOs struggle to communicate its benefits and contributions effectively. Fortunately, visualizing keyword data can help SEOs bridge this gap by employing their keyword research more strategically and effectively. By leveraging unique visualizations and aligning keyword data with broader marketing concepts, SEOs can more effectively communicate their campaigns’ value and gain stakeholder support.
Read Full Article
data hidden
category

SEO Optimization Services: Enhancing Your Online Presence

Read Full Article
data hidden
category

SEO Consulting

Read Full Article
data hidden
category

On-Page SEO

Read Full Article
data hidden
category

Local SEO

Dominate Local SEO with services from Overdrive to help complement your in-house capabilities and improve your local search rankings.
Read Full Article
data hidden
category

SEO Training: Mastering the Art of Search Engine Optimization

Read Full Article