Driving Forward > Digital Marketing Blog

The Death of Browsing: How AI Answer Engines Are Transforming Search and the Customer Journey

by Jeff Selig June 30, 2025

The Death of Click-Through Search The era of hunting through search results is ending. Where consumers once typed queries into Google, scrolled through pages of blue links, and clicked between multiple websites to cobble together answers, AI is now delivering…

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Winning Visibility in Perplexity AI’s Ad‑Free Search Engine

by Tyler Rouwhorst May 13, 2025

Perplexity AI has moved from novelty to necessity. Monthly visits topped 160 million in March 2025—up ≈ 205 % year‑on‑year, while BrightEdge logs 40–70 % month‑over‑month referral growth to brand sites. Because answers surface only a handful of cited sources and the platform remains ad‑free, visibility relies on authority,…

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OpenAI Shopping is Set to Transform Ecommerce

by Tyler Rouwhorst May 2, 2025

OpenAI just flipped the switch on a shopping layer inside ChatGPT: ask for “best noise-cancelling headphones under $200” and you’ll see image-rich product cards with prices, star ratings, review summaries, and direct “Buy” links—no ads, no bidding, just data-driven relevance….

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Paid Media

RIse of AI: Image features a computer screen displaying an AD design

The Rise of AI in Ad Buying: What Marketers Need to Know

by Jessyca Souza April 13, 2025

AI-Powered Campaigns Are Taking Over Artificial intelligence is transforming digital advertising really fast. Major platforms like Google and Meta have introduced powerful tools like Performance Max and Advantage+, designed to automate nearly every aspect of ad buying. Marketers provide budget…

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Paid Media

Snapchat Ads: Key Benefits, Audiences & Ad Formats

by Elsa Maldonado April 9, 2025

Since launching in 2011, Snapchat’s evolved from a simple messaging platform into a robust advertising channel that brands use to connect with their audiences, mainly Gen Z and Millennials. Additionally, the platform has experienced significant revenue growth. In Q1 2024,…

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Marketing Strategy

Thriving in Uncertainty: Why Smart Marketing Investment During Downturns Pays Off

by Joel Breen April 8, 2025

When economic uncertainty arises, the first instinct for many businesses is to pull back, cut costs, freeze hiring, and often, reduce marketing budgets. While this might seem like a prudent short-term move, history—and data—tell a very different story. Time and…

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SEO

Google’s March 2025 Core Update Rollout Complete

by Kitan Lawson April 1, 2025

Google’s March 2025 Core Update Is Complete — What It Means for Your SEO Strategy Google officially completed its March 2025 core update on March 27, closing out a two-week rollout that began on March 13. Like other broad core…

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Social Media

Pinterest Predicts 2025: Top Trends Every Brand Should Know

by Christina Lata April 1, 2025

As we enter 2025, Pinterest unveils its annual trend forecast, “Pinterest Predicts,” offering a glimpse into the emerging themes that influence various facets of our lives—from fashion and beauty to home décor and lifestyle. This comprehensive report is derived from…

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