Since launching in 2011, Snapchat’s evolved from a simple messaging platform into a robust advertising channel that brands use to connect with their audiences, mainly Gen Z and Millennials. Additionally, the platform has experienced significant revenue growth. In Q1 2024, SNAP’s revenue increased by 21%, highlighting its heightened popularity as a vital social media marketing tool.

The digital world is evolving at lightning speed, and keeping pace with audience trends is no longer optional—it’s essential. To thrive in 2025, marketers must not only recognize these shifts but adapt with precision and creativity. Whether you’re targeting the justice-focused Gen Z, the wellness-centric Health Enthusiasts, or the thriving Gaming community, tailoring your strategy to resonate with these audiences can make all the difference. Below, we explore the latest insights and provide actionable tips to keep your marketing fresh, authentic, and impactful.

A phenomenon not seen in years, Threads by Instagram, has taken the social media sphere by storm in less than one week. With over 100M downloads in the first few days – faster than ChatGPT ( 2 months), TikTok (9 months), and Instagram (2.5 years). So, what exactly is Threads? How can we use it? What are the implications for the social sphere?

Over the past few years, TikTok has risen through the ranks to claim a seat among the top five global social media platforms (i.e., Instagram, Facebook, Twitter, and Snapchat, with the addition of TikTok). Today, the video-sharing giant boasts over 800 million monthly users worldwide, and marketers are itching to engage with such a substantial user base. Keep reading to learn about the growing importance of TikTok SEO and best practices for ranking on the platform.

Every year, audiences look forward to the Super Bowl for the big game, halftime show, and the new and exciting batch of commercials. To include the good, the bad, and the “what did I just watch?” we’re breaking down Super Bowl LVII’s commercial wins and whiffs.