Navigating Google’s Shift: The Rising Importance of Content Creators in SEO Strategy: In recent months, we’ve seen a fascinating shift in the digital marketing landscape: Google is actively recognizing and elevating content creators in its search results. This significant change is not just a trend but a game-changer for all of us in the SEO and digital marketing world.

As AI tools like ChatGPT and Perplexity become central to how consumers discover products, many brands are finding themselves left out of the conversation. This blog explores why Large Language Models (LLMs) favor third-party sources over brand content, backed by real-world case studies. It outlines what brands can do—from launching independent microsites to optimizing existing content—to improve visibility in the age of AI-generated answers.