Tracking AI-driven traffic in Google Analytics 4 (GA4) is no longer optional—it’s a necessity for businesses aiming to stay ahead in today’s AI-influenced digital landscape. With AI-powered tools reshaping search and discovery, monitoring this traffic unveils invaluable insights to refine your marketing, SEO, and content strategies. This guide breaks down how to identify and analyze AI traffic in GA4, empowering you with actionable data to drive success.