Google’s Meridian is an open-source Marketing Mix Modeling (MMM) tool designed to help advertisers measure the effectiveness of their marketing campaigns, optimize budget allocations, and predict future marketing performance. It is built on Bayesian causal inference and supports geo-based data analysis, making it highly customizable and scalable for various industries.

Google’s August 2024 core update rolled out from August 15 to September 3, 2024. This update was notable for its significant impact on search rankings, but it followed the March 2024 core update, which Google had previously described as the largest ever.

Discover how Google's removal of continuous scroll impacts your search strategy. Stay ahead with insights from Overdrive Interactive.

TL;DR: Google AI Max expands what you match to, what you say, and where you send traffic. You cannot out-control it, but you can out-guide it with better conversion signals, stronger inputs, and clear guardrails.