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Tips on How to Improve Your Rank in Social Search

by Emma Ceplinskas October 26, 2021

From dancing to “Savage” by Megan Thee Stallion to repurposing iconic audio bits from the Kardashians, viral TikTok, and Instagram, videos are endlessly viewed, discussed, and shared. Whether we’re sending them to friends, remixing popular videos, or rewatching them in…

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Social Media

Facebook’s 6-Hour Outage and the Social Response

by Christina Lata October 5, 2021

The interconnectivity of communities and dependence on social media became glaringly apparent on October 4, 2021, when the Facebook Family of Apps abruptly went offline worldwide. Within minutes, users turned to Google, Twitter, and other online resources to determine if…

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Social Media

How Social Platforms are Responding to COVID-19

by Christina Driscoll April 29, 2020

Now more than ever digital advertising is the most efficient way to reach consumers. During these abnormal times, many social platforms are making updates that enable companies to engage with consumers in new ways. Here are some of the helpful…

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Social Media

5 Social Media Trends for 2017

by Alessandra Del Brocco December 1, 2016

The digital marketing world is rarely predictable, and social media least of all. We can’t predict which dog video will go viral, which dance move will take off, or which 60 second DIY clip will be shared by at least…

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Branding

7 Hashtags B2B Companies Should Use

by Alessandra Del Brocco September 26, 2016

It’s no secret that we at Overdrive are fans of a personal touch when it comes to B2B social media marketing and branding. So while hashtags may immediately evoke the image of a millenial curating their Twitter or Instagram, we think…

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