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January 7, 2026
Strategy
Blog

How AI Can Empower the CMO to Be the Chief Innovation Officer

CMOs are moving beyond using AI for efficiency and into a new phase where AI can drive innovation. The piece highlights agentic advertising, faster product and experience ideation through digital twins, multimodal brand intelligence, and emotion AI to improve creative impact. It closes with a call for CMOs to use AI to create new value, not just reduce costs.
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