Overdrive Names Alex Mathews as Senior Vice President, Media
Overdrive has appointed Alex Mathews as Senior Vice President of Media, bringing over a decade of performance media experience to lead the agency’s integrated media efforts across search, social, CTV, retail media, and emerging channels. Mathews will drive innovation through AI-powered optimization, analytics integration, and cross-channel strategy. His leadership reinforces Overdrive’s commitment to delivering measurable growth for clients in an evolving media landscape.
