Attunity Integrated Digital Marketing
Project Overview
Attunity came to Overdrive with the goal of dramatically increasing marketing-qualified leads and website visits in North America and EMEA regions. In response, Overdrive did a complete rebuild of the Attunity marketing infrastructure including a site overhaul, end-to-end and ongoing SEO, and ABM centric display programs.
Services Provided
- Marketing Plan Development
- Website Development
- White Hat SEO
- Paid Search
- Display & Remarketing
- Marketing Stack Integration
- Unified Dashboard & Analytics
Campaign Highlights
Marketing Plan Development
Overdrive produced an integrated marketing plan to converge all aspects of digital marketing, increase lead volume, and facilitate lead quality feedback from the sales team.
Marketing Plan Development
Overdrive produced an integrated marketing plan to converge all aspects of digital marketing, increase lead volume, and facilitate lead quality feedback from the sales team.
Digital Transformation Trainings
- Search Engines 101
- SEO Content Development
- Blended/Universal Search
- Social Media and Search
- Google Analytics
- BrightEdge 101
Website Development
Overdrive designed and built a new website that drives larger conversion volume and allows plug-and play flexibility for the marketing team to make edits and updates.
White Hat SEO
- Code Compliance
- XML Sitemap
- Meta Tag Development
- Content Development
- Training
- Social Media Integration
- Interlinking
- Call-to-Action Integration
- Constant Keyword Level Rank and Competitive Tracking
Paid Search
Overdrive restructured the paid search account and developed new ads and keywords to focus the budget on keywords delivering free trial downloads.
Display and Remarketing
Overdrive built out several remarketing and display acquisition campaigns that helped drive leads and meet CPA goals.
Marketing Stack Integration
Overdrive worked with Attunity to integrate all digital programs with the existing marketing stack to facilitate flawless closed-loop ROI tracking and customer experience personalization.
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