Briza Website and Lead Gen Campaign

Project Overview

Briza needed a website and campaign creative that positioned them as a category leader in API technology for commercial insurance, and they needed it quickly in time for their upcoming tradeshow season. They came to Overdrive for a refreshed look and feel that moved away from their old site design, which reflected an old D2C type SaaS product and customer set they no longer served.

Services Provided

Web Design/Development

UI/UX Strategy Implementation
Responsive Web Design
Web Development
MarTech Integration
Content Development

Lead Generation

Media Planning and Management
Paid Search Management
Paid Social Management
Ad Creative Development
Landing Page Development
Nurture Email Development
Campaign Tracking and Analytics

Campaign Highlights

Website Redesign

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Website Redesign

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Web Guidelines

Web Guidelines were updated to reflect the refreshed brand and website design. These guidelines incorporated rules for typography, including different heights, weights, and leading rules for headers and paragraph styles to help create consistency in future collateral.

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Homepage Concepts

Overdrive created three concepts for the homepage design. For each design, elements from the brand were used in different ways to accent strong imagery that reflected the ideal audience pool.

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Website Design

The selected website design focused on large, relatable imagery using a mono-tone color scheme that allowed those images to stand out even more. The design incorporated an informational funnel approach, starting with high-level company content, to audience and benefits, to product, and lastly, the trust-building carriers’ section uses logos in full color to stand out, placed above a final actionable CTA.

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CMS and Martech Development

Overdrive’s development process ensured smooth integrations for the client’s MarTech stack (marketing technologies).

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Organic Search Engine Optimization (SEO)

Overdrive assessed Briza’s online natural search presence for all major search engines, using our findings to improve search rankings, natural site traffic, and lead flow.