MD Now Integrated Digital Marketing
Project Overview
MD Now wanted a robust digital presence that engaged their audience and helped to increase patient volume to their locations. They tasked Overdrive with creating blog content, designs, social posts, and search marketing that both educated their audience on their offerings but also how to better take care of their health in-between visits.
Services Provided
- Customer Journey Mapping
- Media Planning and Management
- Paid Search Management (SEM)
- Social Media Management (Organic and Paid)
- Blog Content Creation
- Social Ad Creative Development
- Campaign Tracking and Analytics
Campaign Highlights
Customer Journey Mapping
Overdrive planned and wireframed MD Nows’s end-to-end customer journey from the first ad impression to the last email, and built all its required components in one shot.
Customer Journey Mapping
Overdrive planned and wireframed MD Nows’s end-to-end customer journey from the first ad impression to the last email, and built all its required components in one shot.
Media Planning and Management
Overdrive developed a comprehensive media plan that identified high-value site direct media properties as well as a programmatic approach. This ensured MD Now’s presence around key content as well as based on user intent.
Paid Search Management (SEM)
Overdrive restructured the paid search account and developed new ads and keywords to increase awareness among the target audience and drive foot traffic within brick-and-mortar stores, along with driving online sales and e-commerce revenue.
Blog Post Creation
Overdrive created a series of topical health-focused blog posts to educate readers on seasonal ailments, reminders like back-to-school vaccinations and services offered at MD Now.
Social Media Management
Overdrive managed MD Now’s social feeds, creating designs that were both informational and engaging to the audience, raising awareness of health conditions and symptoms that may need urgent care services.
Paid Social Ad Creation
Social ads were created to support new location grand openings, acquisitions, and discounts or coupons for services like flu shots. These posts were supported by a paid budget, boosted to geo-target interest pools in those areas.
