Dan Geller, the Director of Paid Search with 19 years of experience, is a seasoned expert in digital advertising and search marketing. His core expertise lies in Google Ads, where he demonstrates advanced proficiency in campaign strategy, implementation, and optimization. Dan excels in web analytics, deriving actionable insights from complex data sets to inform strategic decisions and drive campaign performance. He aligns paid search efforts with broader marketing objectives and excels in landing page optimization, enhancing user experience and conversion rates. Dan's proficiency in display advertising complements his search expertise, enabling comprehensive digital advertising strategies. He has particular strength in lead generation and conversion optimization, driving tangible business results through paid search efforts.