Emma Ceplinskas

Every year, audiences look forward to the Super Bowl for the big game, halftime show, and the new and exciting batch of commercials. To include the good, the bad, and the “what did I just watch?” we’re breaking down Super Bowl LVII’s commercial wins and whiffs.

Artificial intelligence (AI) will be a hot topic in marketing in 2023. Therefore, staying up to date on the latest AI technologies will be essential for marketers to improve the overall customer journey.

Millions of people use social media daily to share information, make connections, and explore new interests, so maintaining a solid social media presence is of utmost importance in 2023. This requires marketers to thoughtfully assess their social strategy and prioritize long-term rather than short-term effects that keep audiences engaged. To give marketers an upper hand, Overdrive Interactive has recently updated the 2023 Social Media Map, which features hundreds of live links categorized into 25 categories.