Jennifer Callahan

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Senior Vice President of Paid Media

Jennifer Callahan, serving as the Senior Vice President of Paid Media, brings over 31 years of experience in the communications and digital marketing sectors. She holds a Bachelor of Arts in Communications from the University of Rhode Island. Throughout her extensive career, Jennifer has developed a comprehensive skill set that includes expertise in Google Ads, interactive marketing, digital strategy, lead generation, online advertising, digital media, interactive media, media buying, Meta, LinkedIn, programmatic advertising, digital display, mobile marketing, account-based marketing, search marketing, landing page optimization, web analytics, display advertising, social media marketing, conversion optimization, e-commerce marketing, Google Analytics, and analytics and reporting. Her proficiency in these areas enables her to lead effective paid media strategies and drive successful marketing campaigns.

Expertise

Google Ads

Interactive Marketing

Digital Marketing

Digital Strategy

Lead Generation

Online Advertising

Digital Media

Interactive Media

Media Buying

Meta

LinkedIn

Programmatic

Digital Display

Mobile Marketing

Account Based Marketing

Search Marketing

Landing Page Optimization

Web Analytics

Display Advertising

Social Media Marketing

Conversion Optimization

E-commerce Marketing

Google Analytics

Analytics and Reporting

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