Kitan Lawson, an SEO Analyst with 6 years of experience, brings focused expertise to search engine optimization. His proficiency extends beyond traditional SEO practices to encompass web design and UI/UX principles, demonstrating a holistic approach to digital presence optimization. Kitan holds certifications in key industry tools such as BrightEdge, Google Ads, Hootsuite, and SEMRush. He conducts technical SEO audits, performs on-page optimization, executes keyword research and strategy, and analyzes performance. Kitan's background in Information Systems provides a technical foundation that enhances his approach to SEO. He optimizes not just for search engines, but also for user experience, a critical factor in modern SEO success. Kitan develops comprehensive SEO strategies that improve search visibility while enhancing overall digital user experience.