Monamie Bir
Marketing Manager
Monamie Bir, with over 14 years of experience in both B2B and B2C marketing, heads Marketing. She has expertise in direct marketing, integrated marketing, sales enablement, project management, customer experience transformation, and marketing automation. Monamie also has experience in PR and holds certifications in various marketing analytics tools. Her educational background includes a B.A. in Mass Communication, an M.A. in International Journalism, and an M.A. in Integrated Marketing Communication, providing her with a comprehensive foundation in marketing and communication strategies.
Education
Certifications
Applied Marketing Analytics - Kellogg Executive Education
Google Analytics Power User
BrightEdge Professional Certification
Expertise
Direct Marketing
Integrated Marketing
Sales Enablement
Project Management
Customer Experience Transformation
Marketing Automation
PR
Languages
Hindi
Bengali
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Blogs by Monamie Bir
Why Do Marketers Always Need to Be Asking “And Then What?”
High-Impact Points of Customer Journey Optimization
The Difference Between ABM and Demand Generation
Often misused interchangeably, Account-Based Marketing and Demand Generation are vital to a marketer’s playbook. While demand generation drives awareness and purchase intent at the beginning of the customer journey, ABM concentrates efforts on a set of pre-identified target accounts. …
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Four Questions of Marketing Management
Why You Need to Have Regular Tracking Summits?
How to Visualize an Account- Based Marketing (ABM) Customer Journey
Drive > Capture > Convert > Optimize
Drive>Capture>Convert>Optimize (DCCO) is a framework that visualizes all your digital marketing components– media, creative, MarTech and tactic- and chronologically illustrates each functionality. By breaking down your marketing infrastructure into different customer buying phases, you can target your audience with…
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