Paul Koshlap, a Senior Media Strategist, brings a decade of experience in digital marketing, specializing in paid social, search advertising, and content strategy. With expertise in Meta Ads, LinkedIn Ads, TikTok Ads, and search ads, Paul crafts data-driven campaigns that maximize engagement and ROI. His skills extend beyond paid media to encompass SEO, organic social media, email marketing, and analytics, ensuring a comprehensive approach to digital strategy. Paul's background in film and media, earned from UC Santa Barbara, gives him a unique creative edge in messaging and content strategy. Further refining his expertise, he completed a Marketing Course Series at UC Berkeley Extension and holds a Meta Certified Media Buying Professional credential. His proficiency in copywriting, creative strategy, and messaging development enables him to translate brand objectives into compelling digital campaigns. With a strong foundation in analytics and strategic marketing, Paul seamlessly blends creativity with data-driven insights. His ability to craft performance-driven campaigns, coupled with his deep understanding of audience engagement, makes him a key player in optimizing digital marketing initiatives for brands looking to scale their online presence.