Ryan Moran, a Senior Paid Media Specialist with 8 years of experience, brings a technical approach to digital advertising. He develops strategies, implements campaigns, and optimizes performance across various digital advertising platforms. Ryan creates and manages effective search advertising campaigns that drive targeted traffic and conversions. He crafts compelling ad copy that resonates with target audiences and improves ad performance. Ryan maximizes the value of traffic by improving on-site conversion rates through his expertise in conversion rate optimization (CRO). He analyzes complex data sets and implements data-driven optimizations. Ryan develops and executes high-performing paid media campaigns by combining his technical knowledge and digital advertising expertise.