Jen Lee

Thanh Phuong Lee, a Business Intelligence Specialist with 6 years of experience, combines marketing knowledge and data analysis expertise in digital marketing. They excel in data visualization and analysis, transforming complex data sets into actionable insights that inform strategic marketing decisions. Thanh specializes in analyzing and optimizing search performance using advanced data analysis techniques within their BI role. They use various BI tools and technologies to extract, analyze, and visualize marketing data. Thanh develops dashboards, conducts predictive analytics, and creates data-driven models to optimize marketing performance. They apply business intelligence principles to SEO and broader digital marketing strategies, driving data-informed marketing initiatives and improving overall marketing ROI.

Bachelor's degree, Marketing, Boston University

Masters of Science, Business Analytics, Boston University

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BrightEdge

Conductor

Power BI

SQL

Data visualization and data analysis

SEO