Jen Lee
Business Intelligence Specialist
Thanh Phuong Lee, a Business Intelligence Specialist with 6 years of experience, combines marketing knowledge and data analysis expertise in digital marketing. They excel in data visualization and analysis, transforming complex data sets into actionable insights that inform strategic marketing decisions. Thanh specializes in analyzing and optimizing search performance using advanced data analysis techniques within their BI role. They use various BI tools and technologies to extract, analyze, and visualize marketing data. Thanh develops dashboards, conducts predictive analytics, and creates data-driven models to optimize marketing performance. They apply business intelligence principles to SEO and broader digital marketing strategies, driving data-informed marketing initiatives and improving overall marketing ROI.
Education
Bachelor's degree, Marketing, Boston University
Certifications
BrightEdge
Conductor
Power BI
SQL
Expertise
Data visualization and data analysis
SEO
Overdrive Editorial Guidelines
At Overdrive Interactive, we are dedicated to offering unbiased, insightful information rooted in best practices and verified sources. Our content is trustworthy, authentic, accurate, and reliable. Overdrive's editorial guidelines are the foundation of our commitment to quality content. Learn about our editorial policy standards and how we create informative articles.