Tyler Rouwhorst

SEO Strategist & Innovation Lead

Tyler Rouwhorst, an SEO Strategist & Innovation Lead with 7 years of experience, brings a forward-thinking approach to search engine optimization. He optimizes website architecture and backend elements for improved search performance through his expertise in technical SEO. Tyler enhances visibility for businesses in specific geographic areas through his skills in local SEO. He develops SEO strategies that improve rankings and engage target audiences through his proficiency in content marketing. Tyler interprets complex SEO data and derives actionable insights using his background in data analytics. He develops custom tools and scripts to automate and enhance SEO processes using Python. Tyler explores areas such as AI and machine learning in SEO, positioning him at the forefront of emerging technologies in marketing. He approaches SEO holistically, considering both technical implementation and user experience through his skills in web development fundamentals and conversion rate optimization (CRO).

Education

B.S., Mechanical Engineering (Not Completed), University of Delaware

Certifications

Brightedge Professional Certification

Google Analytics

Google Ads Fundamentals

Google Analytics Individual Certification

Publications

Search Engine Land

Honors/Awards

Expertise

Technical SEO

Local SEO

Content Marketing

Data Analytics

Python

MarTech Innovation

Web Dev Fundamentals

CRO

Boards

Languages

Articles by

Tyler Rouwhorst

March 3, 2026
Answer Engine Optimization (AEO)

Why AEO Matters Now: Visibility Is Shifting Before the Click

TL;DR: AI systems increasingly decide what gets included before a click ever happens. AEO (Answer Engine Optimization) helps your brand show up accurately in those answer moments, protecting demand as traditional traffic becomes less predictable.
Read Full Article
Answer Engine Optimization (AEO)

Why AIO Is the Next Growth Channel: Relevancy, Authority, and Data (RAD)

TL;DR: AI-driven discovery is changing how customers find (and trust) brands. AIO (AI Optimization) helps ensure your brand is accurately represented and consistently surfaced inside AI-generated answers—not just traditional search results.
Read Full Article
May 13, 2025
Answer Engine Optimization (AEO)

Winning Visibility in Perplexity AI’s Ad‑Free Search Engine

Perplexity AI has moved from novelty to necessity. Monthly visits topped 160 million in March 2025—up ≈ 205 % year‑on‑year, while BrightEdge logs 40–70 % month‑over‑month referral growth to brand sites. Because answers surface only a handful of cited sources and the platform remains ad‑free, visibility relies on authority, freshness, and machine‑readable detail rather than bids or budgets. The guidance below explains how Perplexity selects content and what concrete steps will keep your brand in its answer cards and new “Buy with Pro” shopping modules.
Read Full Article
data hidden
category

SEO Optimization Services: Enhancing Your Online Presence

Read Full Article
data hidden
category

SEO Consulting

Read Full Article
data hidden
category

On-Page SEO

Read Full Article
data hidden
category

Local SEO

Dominate Local SEO with services from Overdrive to help complement your in-house capabilities and improve your local search rankings.
Read Full Article
data hidden
category

SEO Training: Mastering the Art of Search Engine Optimization

Read Full Article