Director of Paid Media

Summary:

The Director of Paid Media is responsible for overseeing the execution and performance of paid media campaigns across search, social, and emerging digital channels. This role works cross-functionally to translate marketing objectives into effective paid media strategies and ensures campaigns are delivered on time, on budget, and optimized for performance. The Director manages a team of paid media professionals and collaborates closely with creative, analytics, and broader marketing teams to drive measurable results.

Roles and Responsibilities

Campaign Leadership & Strategy Execution

• Lead the development and execution of paid media campaigns aligned with business and marketing objectives.
• Translate high-level strategic goals into actionable media plans, identifying optimal platforms and tactics.
• Ensure campaign KPIs are clearly defined, tracked, and optimized against.

Team Oversight & Development

• Manage and support a team of paid media specialists.
• Provide clear direction, constructive feedback, and professional development opportunities.
• Collaborate with team members to troubleshoot challenges and refine workflows.

Paid Search & Social Campaign Management

• Oversee paid search initiatives across platforms like Google Ads and Bing, optimizing for reach, relevance, and ROI.
• Manage and enhance paid social campaigns across Facebook, Instagram, TikTok, Snapchat, YouTube, Pinterest, and more.
• Partner with creative teams to develop high-performing assets and messaging.
• Stay current on industry trends and algorithm changes across paid channels.

Performance Tracking & Optimization

• Monitor campaign performance metrics and make data-informed recommendations for improvement.
• Implement A/B tests, audience refinements, and creative iterations to improve campaign effectiveness.
• Work with analytics teams to create dashboards and performance reports.

Cross-Functional Collaboration

• Collaborate with internal marketing, brand, creative, and data teams to ensure campaign alignment.
• Coordinate with external vendors, platforms, and media partners to support campaign delivery and innovation.

Budget & Vendor Management

• Manage campaign budgets at the tactical level, ensuring efficient spend and pacing.
• Support the negotiation and coordination with media vendors and tech partners.
• Provide recommendations for reallocating spend based on performance insights.

Client & Stakeholder Communication

• Maintain strong relationships with internal stakeholders and external clients, ensuring alignment on campaign goals.
• Share performance updates, insights, and media plans in a clear and concise manner.
• Incorporate stakeholder feedback into ongoing campaign optimization.

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• 6–10 years of experience in paid media, with hands-on expertise in campaign planning and execution across search and social platforms.
• Demonstrated ability to manage and mentor team members.
• Strong understanding of media analytics, attribution models, and performance measurement.
• Proficiency with platforms such as Google Ads, Meta Ads Manager, TikTok Ads, and related tools (Google Analytics, Looker Studio, etc.).
• Excellent organizational, communication, and project management skills.
• Bachelor’s degree in Marketing, Advertising, Communications, or related field (Master’s a plus but not required).

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We offer a competitive compensation package, including health and retirement benefits, as well as a dynamic, collaborative work environment.

• Medical insurance
• Vision insurance
• Dental insurance
• 401(k)
• Paid maternity leave
• Paid paternity leave
• Commuter benefits
• Disability insurance