Perplexity AI has moved from novelty to necessity. Monthly visits topped 160 million in March 2025—up ≈ 205 % year‑on‑year, while BrightEdge logs 40–70 % month‑over‑month referral growth to brand sites. Because answers surface only a handful of cited sources and the platform remains ad‑free, visibility relies on authority,…
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AI-driven search assistants are fundamentally changing how people discover information, products, and content online. Instead of scrolling through pages of links, users increasingly get direct, conversational answers from AI. For example, Google’s Search Generative Experience (SGE) and Microsoft’s Bing Chat…
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Google’s Meridian is an open-source Marketing Mix Modeling (MMM) tool designed to help advertisers measure the effectiveness of their marketing campaigns, optimize budget allocations, and predict future marketing performance. It is built on Bayesian causal inference and supports geo-based data…
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Google’s AI Overview deployment strategy is evolving, and new data from BrightEdge Generative Parser™ reveals fascinating insights into how Google is adapting its AI Overviews to impact high-volume search queries. While we’ve previously seen AI Overviews handle complex queries, recent…
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Introduction to Media Mix Modeling Media mix modeling (MMM) has become an indispensable tool for optimizing advertising spend and maximizing return on investment (ROI). By leveraging historical data, businesses can analyze how different marketing channels—such as paid search, social media,…
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In the ever-evolving landscape of digital technology, a quiet revolution is taking place: the emergence of AI-powered web crawlers. These sophisticated tools are fundamentally changing how information is discovered, indexed, and delivered across the internet, marking a significant departure from…
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