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The Death of Browsing: How AI Answer Engines Are Transforming Search and the Customer Journey

by Jeff Selig June 30, 2025

The Death of Click-Through Search The era of hunting through search results is ending. Where consumers once typed queries into Google, scrolled through pages of blue links, and clicked between multiple websites to cobble together answers, AI is now delivering…

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Winning Visibility in Perplexity AI’s Ad‑Free Search Engine

by Tyler Rouwhorst May 13, 2025

Perplexity AI has moved from novelty to necessity. Monthly visits topped 160 million in March 2025—up ≈ 205 % year‑on‑year, while BrightEdge logs 40–70 % month‑over‑month referral growth to brand sites. Because answers surface only a handful of cited sources and the platform remains ad‑free, visibility relies on authority,…

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OpenAI Shopping is Set to Transform Ecommerce

by Tyler Rouwhorst May 2, 2025

OpenAI just flipped the switch on a shopping layer inside ChatGPT: ask for “best noise-cancelling headphones under $200” and you’ll see image-rich product cards with prices, star ratings, review summaries, and direct “Buy” links—no ads, no bidding, just data-driven relevance….

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Impact of AI on Search Discovery & Engagement

by Jeff Selig March 12, 2025

AI-driven search assistants are fundamentally changing how people discover information, products, and content online. Instead of scrolling through pages of links, users increasingly get direct, conversational answers from AI. For example, Google’s Search Generative Experience (SGE) and Microsoft’s Bing Chat…

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SEO Techniques for AI-Generated Content

by Jeff Selig March 11, 2025

AI-generated content can rank well on search engines if it’s crafted and optimized with care. This guide covers best practices for SEO, Google’s stance on AI content, strategies to maintain quality, pitfalls to avoid, examples of successful AI-driven content, and…

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high-tech marketing analytics workspace with Bayesian mod

Google’s Meridian MMM Tool: Key Features and Setup Guide

by Jeff Selig February 28, 2025

Google’s Meridian is an open-source Marketing Mix Modeling (MMM) tool designed to help advertisers measure the effectiveness of their marketing campaigns, optimize budget allocations, and predict future marketing performance. It is built on Bayesian causal inference and supports geo-based data…

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Google’s AI Overviews Now Testing on High-Volume Search Terms – What It Means for Your SEO Strategy

by Jeff Selig February 26, 2025

Google’s AI Overview deployment strategy is evolving, and new data from BrightEdge Generative Parser™ reveals fascinating insights into how Google is adapting its AI Overviews to impact high-volume search queries. While we’ve previously seen AI Overviews handle complex queries, recent…

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Advertising

Facebook Prophet vs. Google Meridian: A Deep Dive into Forecasting for Media Mix Modeling

by Jeff Selig February 4, 2025

Introduction to Media Mix Modeling Media mix modeling (MMM) has become an indispensable tool for optimizing advertising spend and maximizing return on investment (ROI). By leveraging historical data, businesses can analyze how different marketing channels—such as paid search, social media,…

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