Optimizing the Whole Customer Journey
Lift the Performance of all the Digital Components Powering your Customer Journey
In this session, CEO Harry J. Gold reveals how Overdrive Interactive optimizes the entire customer journey on the media, martech, and creative levels.
This deck and video break down the essential ingredients that take a prospect from impression to sale and lists tactics that you can start employing today to improve campaign performance and sales velocity. Get real examples from search, social, and display programs that drive consumers into your sales funnel nurture programs and how those multiple steps can be improved in tandem for great ROI.
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In this session you will learn:
- How to visualize all the customer journey components
- How to apply cross channel optimization to paid, earned and owned media
- What errors typically drag down digital marketing performance