As AI tools like ChatGPT and Perplexity become central to how consumers discover products, many brands are finding themselves left out of the conversation. This blog explores why Large Language Models (LLMs) favor third-party sources over brand content, backed by real-world case studies. It outlines what brands can do—from launching independent microsites to optimizing existing content—to improve visibility in the age of AI-generated answers.

In this post, we explore how the role of the CMO is evolving in the age of AI—from campaign manager to brand architect. As AI reshapes storytelling, personalization, and performance, marketing leaders must balance data-driven automation with human creativity, ethics, and strategic oversight. This article outlines the key disciplines CMOs must master to build adaptive, trustworthy, and high-impact brands in an AI-powered world.

Over the past several months, Meta’s aggressive investments in AI and metaverse infrastructure have led to rising costs, evolving ad performance dynamics, and shifts in attribution modeling. While these advancements promise long-term benefits, they also present challenges for advertisers, including increased ad costs, efficiency fluctuations, and changes in how conversions are measured.

With the prevelance of large language models, where the manipulation of media is increasingly sophisticated and pervasive, establishing the authenticity of digital content has become a hot topic. The Coalition for Content Provenance and Authenticity (C2PA) is at the forefront of this challenge, offering a framework through their Content Credentials Specifications. It aims to provide a comprehensive set of guidelines, goals, and mechanisms for ensuring the integrity of digital media. Let’s delve into what these Content Credentials are all about and how they can be leveraged from a marketing perspective in the near future.

Artificial intelligence (AI) will be a hot topic in marketing in 2023. Therefore, staying up to date on the latest AI technologies will be essential for marketers to improve the overall customer journey.