The CMO as Brand Architect in the AI Era
n this post, we explore how the role of the CMO is evolving in the age of AI—from campaign manager to brand architect. As AI reshapes storytelling, personalization, and performance, marketing leaders must balance data-driven automation with human creativity, ethics, and strategic oversight. This article outlines the key disciplines CMOs must master to build adaptive, trustworthy, and high-impact brands in an AI-powered world.