Since launching in 2011, Snapchat’s evolved from a simple messaging platform into a robust advertising channel that brands use to connect with their audiences, mainly Gen Z and Millennials. Additionally, the platform has experienced significant revenue growth. In Q1 2024, SNAP’s revenue increased by 21%, highlighting its heightened popularity as a vital social media marketing tool.

Explaining the intricacies of keyword research to individuals unfamiliar with SEO can be challenging. Stakeholders often find it difficult to grasp the value of SEO, and at the same time, SEOs struggle to communicate its benefits and contributions effectively. Fortunately, visualizing keyword data can help SEOs bridge this gap by employing their keyword research more strategically and effectively. By leveraging unique visualizations and aligning keyword data with broader marketing concepts, SEOs can more effectively communicate their campaigns’ value and gain stakeholder support.

Discover how Google's removal of continuous scroll impacts your search strategy. Stay ahead with insights from Overdrive Interactive.

In the digital landscape, content management is critical to maintaining a vibrant and engaging website. Businesses, however, often need help deciding whether to keep old site content or remove it to make room for new material.

Over the past few years, TikTok has risen through the ranks to claim a seat among the top five global social media platforms (i.e., Instagram, Facebook, Twitter, and Snapchat, with the addition of TikTok). Today, the video-sharing giant boasts over 800 million monthly users worldwide, and marketers are itching to engage with such a substantial user base. Keep reading to learn about the growing importance of TikTok SEO and best practices for ranking on the platform.

Every year, audiences look forward to the Super Bowl for the big game, halftime show, and the new and exciting batch of commercials. To include the good, the bad, and the “what did I just watch?” we’re breaking down Super Bowl LVII’s commercial wins and whiffs.

Overdrive Interactive CEO Harry J. Gold explores the power of a straightforward question – “And Then What?” Learn how this question – ‘And Then What’- drives digital marketers to think beyond the form completion and follow the customer journey from impression to sale. Today’s great marketers are digital marketing engineers who use these three magic words to integrate everything they do.