Irwin:
Naturals Integrated Ecommerce

Irwin Naturals Integrated Ecommerce

Irwin Naturals Integrated Ecommerce

Project Overview

For over 20 years Irwin Naturals has been a provider of premium quality vitamins, supplements, and other products to support a healthy lifestyle. Based in Los Angeles, CA, Irwin Naturals are sold nation-wide at supermarkets, pharmacies, health specialty store, and online

Irwin Naturals came to Overdrive to help them launch direct to consumer ecommerce on www.IrwinNaturals.com. Irwin had previously sold product across a wide range of retail partners

Services Provided

  • Paid Search
  • Display & Remarketing
  • Shopping Feed
  • Dynamic Creative

Campaign Highlights

Irwin - 1 - Paid Search

Paid Search

Overdrive researched and built a brand new paid search account with new ads and keywords to focus budget on products with highest return on ad spend.

Irwin - 1 - Paid Search

Paid Search

Overdrive researched and built a brand new paid search account with new ads and keywords to focus budget on products with highest return on ad spend.

Irwin - 2 - Display and Remarketing

Display and Remarketing

Overdrive built out several remarketing campaigns leveraging the shopping feed, and also tested new customer acquisition with traditional display banner.

Irwin - 3 - Shopping Feed

Shopping Feed

Overdrive optimized the content and taxonomy of the Irwin Naturals shopping feed, ensuring all attributes were present for all products.

User Feedback

Measured Success on Social

Return on Ad Spend
278%
Monthly Revenue
206%
Monthly Orders
205%
Conversion Rate
208%