Irwin Naturals Integrated Ecommerce
Project Overview
For over 20 years Irwin Naturals has been a provider of premium quality vitamins, supplements, and other products to support a healthy lifestyle. Based in Los Angeles, CA, Irwin Naturals are sold nation-wide at supermarkets, pharmacies, health specialty store, and online
Irwin Naturals came to Overdrive to help them launch direct to consumer ecommerce on www.IrwinNaturals.com. Irwin had previously sold product across a wide range of retail partners
Services Provided
- Paid Search
- Display & Remarketing
- Shopping Feed
- Dynamic Creative
Campaign Highlights
Paid Search
Overdrive researched and built a brand new paid search account with new ads and keywords to focus budget on products with highest return on ad spend.
Paid Search
Overdrive researched and built a brand new paid search account with new ads and keywords to focus budget on products with highest return on ad spend.
Display and Remarketing
Overdrive built out several remarketing campaigns leveraging the shopping feed, and also tested new customer acquisition with traditional display banner.
Shopping Feed
Overdrive optimized the content and taxonomy of the Irwin Naturals shopping feed, ensuring all attributes were present for all products.
