M-Files Integrated Digital Marketing

Project Overview

Overdrive was engaged by the document management company, M-Files, to raise awareness of their benefits and solution sets through ABM, paid search, content creation, and organic SEO.

Services Provided

Customer Journey Mapping and Strategy
Account-Based Marketing
Media Planning and Management
Paid Search Management (SEM)
LinkedIn Ad Management
Content Development
Ad Creative Development
Campaign Tracking and Analytics

Campaign Highlights

Customer Journey Mapping

Overdrive planned and wireframed M-Files’ end-to-end customer journey from the first ad impression to the final sale and built all its required components.

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Customer Journey Mapping

Overdrive planned and wireframed M-Files’ end-to-end customer journey from the first ad impression to the final sale and built all its required components.

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Infographic Creation

As listicles work as powerful ‘top of the funnel’ content, two highly visual infographics were developed to be used in digital marketing efforts. These pieces had descriptive, straightforward titles that worked to do all the selling to the audience set.

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Content Development

In order to expand its footprint in North America, Overdrive created a helpful Buyers Guide to educate and raise awareness of ECM (Enterprise Content Management), one of M-Files’ main offerings.

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Account Based Marketing: Four  Steps to Success

Overdrive implemented an enterprise-scale ABM program, utilizing its four steps to success program:

Define your target audience
Reach your target audience.
Nurture your target audience with display and email.
Measure leads, opportunities, and pipeline influence.

Get the ABM Four Steps to Success Infographic

Media Planing and Management

Overdrive developed a comprehensive media plan that identified high-value site direct media properties as well as a programmatic approach. This ensured M-Files’ presence around key content as well as based on user intent.

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Paid Search Management

Overdrive created paid search ads around sales-oriented offers and messaging with the goal of targeting prospects along the sales opportunity funnel.

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Display Ad

Action-oriented banners were developed to drive awareness of M-Files status on the Magic Quadrant, an honor that lends credence and credibility. These banners were deployed across high-value online properties that the target audience occupied.

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LinkedIn Ad

The Buyers Guide was promoted on LinkedIn and on relevant high-traffic sites using the Display network.

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White Hat SEO

Overdrive assessed M-Files’ online natural search presence for all major search engines, using our findings to improve search rankings, natural site traffic, and lead flow.