Missouri Star Quilt Integrated Digital E-commerce
Project Overview
The Missouri Star Quilt Company came to Overdrive to help them increase revenue and return on ad spend across multiple digital channels.
Services Provided
- SEO
- Paid Search
- Display & Remarketing
- Paid Social
- Shopping Feed
- Dynamic Creative
Campaign Highlights
Paid Search
Overdrive restructured the paid search account and developed new ads and keywords to focus the budget on keywords with the highest return on ad spend.
Paid Search
Overdrive restructured the paid search account and developed new ads and keywords to focus the budget on keywords with the highest return on ad spend.
Paid Social
Overdrive built out new Facebook ad campaigns to segment and track targeting groups. Strategically boosted posts about sales, promotions, and daily deals.
Display and Remarketing
Overdrive built out several remarketing campaigns leveraging the shopping feed, and also tested new customer acquisition with traditional display banner.
Shopping Feed
Overdrive optimized the content and taxonomy of the MSQC shopping feed, ensuring all attributes were present for over 20,000 products.
White Hat SEO
- Code compliance
- XML sitemap
- Display & Remarketing
- Product titles and descriptions
- Product feed optimization
- Meta tag development
- Content development
- Interlinking
- Keyword-based URLs
- Image optimizations
- Constant keyword level rank and competitive tracking
