Missouri Star Quilt:
Integrated Digital E-commerce
Missouri Star Quilt Integrated Digital E-commerce

Project Overview
The Missouri Star Quilt Company came to Overdrive to help them increase revenue and return on ad spend across multiple digital channels.
Services Provided
- SEO
- Paid Search
- Display & Remarketing
- Paid Social
- Shopping Feed
- Dynamic Creative
Campaign Highlights

Paid Search
Overdrive restructured the paid search account and developed new ads and keywords to focus the budget on keywords with the highest return on ad spend.

Paid Social
Overdrive built out new Facebook ad campaigns to segment and track targeting groups. Strategically boosted posts about sales, promotions, and daily deals.

Display and Remarketing
Overdrive built out several remarketing campaigns leveraging the shopping feed, and also tested new customer acquisition with traditional display banner.
User Feedback
Measured Success on Social
Paid Search Return on Ad Spend
566%
Paid Social Return on Ad Spend
50%
Organic Search Revenue
16%
Google Page 1 Ranking
28%
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