Missouri Star Quilt:
Integrated Digital E-commerce

Missouri Star Quilt Integrated Digital E-commerce

Missouri Star Quilt Integrated Digital E-commerce

Project Overview

The Missouri Star Quilt Company came to Overdrive to help them increase revenue and return on ad spend across multiple digital channels.

Services Provided

  • SEO
  • Paid Search
  • Display & Remarketing
  • Paid Social
  • Shopping Feed
  • Dynamic Creative

Campaign Highlights

Missouri 1 -Paid Search

Paid Search

Overdrive restructured the paid search account and developed new ads and keywords to focus the budget on keywords with the highest return on ad spend.

Missouri 1 -Paid Search

Paid Search

Overdrive restructured the paid search account and developed new ads and keywords to focus the budget on keywords with the highest return on ad spend.

Missouri 2-Paid Social

Paid Social

Overdrive built out new Facebook ad campaigns to segment and track targeting groups. Strategically boosted posts about sales, promotions, and daily deals.

Missouri 3-Display and Remarketing

Display and Remarketing

Overdrive built out several remarketing campaigns leveraging the shopping feed, and also tested new customer acquisition with traditional display banner.

Missouri 4-Shopping Feed

Shopping Feed

Overdrive optimized the content and taxonomy of the MSQC shopping feed, ensuring all attributes were present for over 20,000 products.

Missouri 5-White Hat SEO

White Hat SEO

  • Code compliance
  • XML sitemap
  • Display & Remarketing
  • Product titles and descriptions
  • Product feed optimization
  • Meta tag development
  • Content development
  • Interlinking
  • Keyword-based URLs
  • Image optimizations
  • Constant keyword level rank and competitive tracking

User Feedback

Measured Success on Social

Paid Search Return on Ad Spend
566%
Paid Social Return on Ad Spend
50%
Organic Search Revenue
16%
Google Page 1 Ranking
28%