Shane Kelly, the Director of Analytics with 19 years of experience, is an expert in data-driven marketing strategies. His expertise spans SEO, paid search, and business intelligence. Shane excels in data analysis and visualizations, transforming complex data sets into actionable insights that inform strategic decision-making across various marketing channels. He translates analytical findings into client-friendly strategies and recommendations. Shane applies analytical insights to broader marketing objectives, ensuring data-driven decision-making at every level. He optimizes marketing performance and ROI, bridging the gap between data analysis and strategic marketing decisions. Shane drives data-informed marketing initiatives, leveraging his expertise in various aspects of digital marketing coupled with his advanced analytical skills.
Google Ads
Google Analytics
Mary B. Newman Academic Excellence Award (valedictorian)
SEO
Paid Search
Business Intelligence
Data Analysis & Visualizations
Account Management
Enterprise Tech B2B
Lead Gen campaigns
e-Commerce sites
Digital Media
Digital Strategy
Conversion Optimization. Display Media
Social Media Marketing
SEM / PPC
Relationship Management
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In today’s competitive digital landscape, efficiently managing media programs and generating high-quality leads are essential functions to ensure a robust sales pipeline. A comprehensive business intelligence platform serves as a critical tool in this endeavor, providing a centralized analytics solution…
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Learn about the new AdWords Gmail Sponsored Promotions campaigns, and get the top 5 tips to increasing engagement, fine-tuning targeting, and maximizing cost inefficiencies.
Earlier this year, Google rolled out a new social ad product known as “+Post” ads, and the ads are now open to all advertisers that have “a significant number of followers” on Google+. Get tips on running the new campaign types here.
The new ad platform pioneered by Innovid and Cisco will take a unique approach – targeting ads to users on the second screen based on keywords being mentioned on the first screen. By tapping into microphones on mobile devices, the platform can listen to the TV broadcast (first screen) and serve up mobile ads (second screen) related to the keywords mentioned in the broadcast.
Multiple sources, including Search Engine Land, reported that Google is testing a new display ad format for branded queries on standard search results pages.