Shane Kelly, the Director of Analytics with 19 years of experience, is an expert in data-driven marketing strategies. His expertise spans SEO, paid search, and business intelligence. Shane excels in data analysis and visualizations, transforming complex data sets into actionable insights that inform strategic decision-making across various marketing channels. He translates analytical findings into client-friendly strategies and recommendations. Shane applies analytical insights to broader marketing objectives, ensuring data-driven decision-making at every level. He optimizes marketing performance and ROI, bridging the gap between data analysis and strategic marketing decisions. Shane drives data-informed marketing initiatives, leveraging his expertise in various aspects of digital marketing coupled with his advanced analytical skills.