Shane Kelly

Director of Analytics

Shane Kelly, the Director of Analytics with 19 years of experience, is an expert in data-driven marketing strategies. His expertise spans SEO, paid search, and business intelligence. Shane excels in data analysis and visualizations, transforming complex data sets into actionable insights that inform strategic decision-making across various marketing channels. He translates analytical findings into client-friendly strategies and recommendations. Shane applies analytical insights to broader marketing objectives, ensuring data-driven decision-making at every level. He optimizes marketing performance and ROI, bridging the gap between data analysis and strategic marketing decisions. Shane drives data-informed marketing initiatives, leveraging his expertise in various aspects of digital marketing coupled with his advanced analytical skills.

Certifications

Google Ads

Google Analytics

Publications

Honors/Awards

Mary B. Newman Academic Excellence Award (valedictorian)

Expertise

SEO

Paid Search

Business Intelligence

Data Analysis & Visualizations

Account Management

Enterprise Tech B2B

Lead Gen campaigns

e-Commerce sites

Digital Media

Digital Strategy

Conversion Optimization. Display Media

Social Media Marketing

SEM / PPC

Relationship Management

Boards

Languages

Articles by

Shane Kelly