Akamai:
Integrated Digital Marketing

Akamai Integrated Digital Marketing

Akamai Integrated Digital Marketing

Project Overview

Akamai came to Overdrive to both unify their digital marketing efforts so that various components work together at all prospecting customer touch points and significantly improve the performance of their online lead generation programs.

Services Provided

  • Paid Search Management (SEM)
  • Social Media Marketing
  • Conversion Optimization
  • Search Engine Optimization (SEO)
  • Facebook and Twitter Advertising
  • Display
  • Social Contests
  • Dashboarding and Analytics

Campaign Highlights

Akamai IDM - 01 -  Customer Journey Mapping

Customer Journey Mapping

Overdrive planned and wireframed Akamai’s end-to-end customer journey from the first ad impression to the last email, and built all its required components in one shot.

Akamai IDM - 01 -  Customer Journey Mapping

Customer Journey Mapping

Overdrive planned and wireframed Akamai’s end-to-end customer journey from the first ad impression to the last email, and built all its required components in one shot.

Akamai IDM - 02 - Paid Search and Retargeting

Paid Search and Retargeting

Overdrive restructured Akamai’s Paid Search program and coupled that with Paid Search landing pages optimized for conversion. Conversion rate and ROI significantly increased.

Akamai IDM - 04 - Landing Page Conversion Optimization

Landing Page Conversion Optimization

Overdrive constantly runs landing page testing to ensure we continue to optimize campaign performance. From this one image test, which features the asset received after filling out the form, the conversion rate increased by 51%.

Akamai IDM - 05 - White Hat SEO

White Hat SEO

Overdrive assessed Akamai’s online natural search presence for all major search engines, using our findings to improve Akamai’s search rankings, natural site traffic, and lead flow.

  • Code compliance
  • XML sitemap
  • Meta Tag Development
  • Content Development
  • Training
  • Social Media Integration
  • Interlinking
  • Call to Action Integration
  • Constant Keyword Level Rank and Competitive Tracking

AkamaI IDM - 08 - Engagement Tracking

Engagement Tracking

Overdrive’s use of SocialEye platform allowed Social Media managers to gain insight into what received engagement in Akamai community

User Feedback

"Overdrive transformed our marketing approach. Their team's ability to balance brand-building with performance metrics gave us the best of both worlds. We've seen significant growth in both awareness and conversions."

Sarah Johnson
VP of Marketing

Measured Success on Social

Social Engagement
1796%
Conversion Rate
165%
SEO Page 1 Listings
249%
Social Fan Growth
328%
SEM Cost Per Lead
-70%