Akamai Integrated Digital Marketing
Project Overview
Akamai came to Overdrive to both unify their digital marketing efforts so that various components work together at all prospecting customer touch points and significantly improve the performance of their online lead generation programs.
Services Provided
- Paid Search Management (SEM)
- Social Media Marketing
- Conversion Optimization
- Search Engine Optimization (SEO)
- Facebook and Twitter Advertising
- Display
- Social Contests
- Dashboarding and Analytics
Campaign Highlights
Customer Journey Mapping
Overdrive planned and wireframed Akamai’s end-to-end customer journey from the first ad impression to the last email, and built all its required components in one shot.
Customer Journey Mapping
Overdrive planned and wireframed Akamai’s end-to-end customer journey from the first ad impression to the last email, and built all its required components in one shot.
Paid Search and Retargeting
Overdrive restructured Akamai’s Paid Search program and coupled that with Paid Search landing pages optimized for conversion. Conversion rate and ROI significantly increased.
Paid Social Media Marketing
Overdrive complemented organic social publishing with paid social advertising.
Landing Page Conversion Optimization
Overdrive constantly runs landing page testing to ensure we continue to optimize campaign performance. From this one image test, which features the asset received after filling out the form, the conversion rate increased by 51%.
White Hat SEO
Overdrive assessed Akamai’s online natural search presence for all major search engines, using our findings to improve Akamai’s search rankings, natural site traffic, and lead flow.
- Code compliance
- XML sitemap
- Meta Tag Development
- Content Development
- Training
- Social Media Integration
- Interlinking
- Call to Action Integration
- Constant Keyword Level Rank and Competitive Tracking
Social Media Marketing and Community Management
Overdrive helped Akamai unify Social channels into a single communication engagement platform.
Content Development and Moderation
Engagement Tracking
Overdrive’s use of SocialEye platform allowed Social Media managers to gain insight into what received engagement in Akamai community
Social Contest: #KickingandStreaming
The social community was engaged in contests and crowdsourcing promotion around the World Cup.
User Feedback
"Overdrive transformed our marketing approach. Their team's ability to balance brand-building with performance metrics gave us the best of both worlds. We've seen significant growth in both awareness and conversions."
