Expert Engine Integrated Website Development

Project Overview

Overdrive was engaged to build a brand new, responsive, SEO-friendly, high-converting website for Engine, and to build a system to replace outdated back-end databases and customer portal tools.

Expert Engine is a resource for Businesses and Law firms seeking verified expert witnesses, expert consultants, and expert researchers. They have a database of over 30,000 verified experts that is constantly growing and evolving to meet client needs.

Services Provided

Campaign Highlights

Information Architecture

Overdrive developed a completely new information architecture that provides a clear and easy path for users to search the expert database and submit a project request.

Experts were also organized by new “disciplines” that Overdrive developed. These disciplines not only aid in categorization but provide great SEO content that was lacking on the old site.

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Information Architecture

Overdrive developed a completely new information architecture that provides a clear and easy path for users to search the expert database and submit a project request.

Experts were also organized by new “disciplines” that Overdrive developed. These disciplines not only aid in categorization but provide great SEO content that was lacking on the old site.

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UX Design

Overdrive focused on a clean and modern UX design philosophy that puts expert search functionality and calls to action in highly prominent positions on key pages.

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Pages and Features

Highly Searchable
Mobile friendly
SEO optimized
Browsable database of thousands of experts
Back-end customer portal
Back-end internal project and expert management tools

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Website Traffic Preservation and 301 Mapping

Individual expert profiles had built up SEO rankings for very specific keywords relating to their expertise. This made it vital to deploy a surgical redirect strategy to preserve rankings while all expert profiles moved to new URLs.

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