Community College Limelight Branding and Website Design
Project Overview
Community College Limelight came to Overdrive to develop a brand and a compelling interactive hub to celebrate the powerful impact that community colleges have on the lives of students, families, and local economies.
Services Provided
- Logo Design
- Logo Animation
- Brand Development
- Asset Creation
- Web Design
- Web Development
Campaign Highlights
Selecting an Identity
Logo and Color Palette Concepting
After extension research and mood board explorations, different icons and wordmarks were concepted and paired with color palettes that were rooted and popular in the education space.
Selecting an Identity
Logo and Color Palette Concepting
After extension research and mood board explorations, different icons and wordmarks were concepted and paired with color palettes that were rooted and popular in the education space.
Establishing an Identity
Brand Elements Build-Out
After rounds of collaborative feedback, the selected playful and vibrant logo was developed further into secondary iterations and animation. A logo package was created to ensure consistency across digital and print.
Establishing an Identity
Asset Creation
Infographic Design Options
Engaging and educational infographic designs were developed to support the student stories featured on the site and statistics that proved the benefit of attending community colleges. These infographics were also developed as print files to be handed out at events and to public officials to raise awareness.
The Audience
The first consideration of the site surrounded the user paths, actions, and secondary actions that different audience members would take on the site, like signing up for the newsletter, exploring scholarships, or submitting their own student stories.
UX/Navigation
The site navigation evolved as content and future-state needs were determined. At its core, the navigation and structure required simplicity so content was easily searchable.
UX/UI Wireframes and Homepage Design
The site was wireframed out for the Homepage and Student Spotlight page to help determine content hierarchy and user functionality.
Website Development and Launch
The design of the site itself had to balance spotlighting students while also keeping focus on community colleges as a whole.
CMS and Martech Development
Overdrive’s development process ensured smooth integrations for the client’s MarTech stack (marketing technologies).
Successful Launch
“Thank you so much for making a beautiful website–it is truly a dream come true.”
