Community College Limelight:
Branding and Website Design

Community College Limelight Branding and Website Design

Community College Limelight Branding and Website Design

Project Overview

Community College Limelight came to Overdrive to develop a brand and a compelling interactive hub to celebrate the powerful impact that community colleges have on the lives of students, families, and local economies.

Services Provided

  • Logo Design
  • Logo Animation
  • Brand Development
  • Asset Creation
  • Web Design
  • Web Development

Campaign Highlights

Limelight  02- Selecting an Identity

Selecting an Identity

Logo and Color Palette Concepting

After extension research and mood board explorations, different icons and wordmarks were concepted and paired with color palettes that were rooted and popular in the education space.

Limelight  02- Selecting an Identity

Selecting an Identity

Logo and Color Palette Concepting

After extension research and mood board explorations, different icons and wordmarks were concepted and paired with color palettes that were rooted and popular in the education space.

Limelight  03- Establishing an Identity

Establishing an Identity

Brand Elements Build-Out

After rounds of collaborative feedback, the selected playful and vibrant logo was developed further into secondary iterations and animation. A logo package was created to ensure consistency across digital and print.

Limelight  06 - Asset Creation

Asset Creation

Infographic Design Options

Engaging and educational infographic designs were developed to support the student stories featured on the site and statistics that proved the benefit of attending community colleges. These infographics were also developed as print files to be handed out at events and to public officials to raise awareness.

Limelight  07 - The Audience

The Audience

The first consideration of the site surrounded the user paths, actions, and secondary actions that different audience members would take on the site, like signing up for the newsletter, exploring scholarships, or submitting their own student stories.

Limelight  08- UX/Navigation

UX/Navigation

The site navigation evolved as content and future-state needs were determined. At its core, the navigation and structure required simplicity so content was easily searchable.

Limelight  09 - UX/UI Wireframes and Homepage Design

UX/UI Wireframes and Homepage Design

The site was wireframed out for the Homepage and Student Spotlight page to help determine content hierarchy and user functionality.

Limelight  10 - Website Development and Launch

Website Development and Launch

The design of the site itself had to balance spotlighting students while also keeping focus on community colleges as a whole.

Limelight  11 - CMS and Martech Development

CMS and Martech Development

Overdrive’s development process ensured smooth integrations for the client’s MarTech stack (marketing technologies).

User Feedback

Measured Success on Social