Dynatrace Integrated Marketing and Lead Generation
Project Overview
Dynatrace came to Overdrive to help them launch their digital online presence and customer journey from the first impression through to trial and sales.
Services Provided
- Marketing Plans
- Paid Search
- SEO
- Paid Social
- Display Media
- Conversion Rate Optimization
Campaign Highlights
Paid Search
Overdrive restructured Dynatrace’s paid search initiative, reviewing all aspects of the program from keywords to landing pages and everything in between.
- Added focus on critical category terms
- Built out programs for key high-value “ownership terms”
- Built out focus on highest-value product trial lead generation
Paid Search
Overdrive restructured Dynatrace’s paid search initiative, reviewing all aspects of the program from keywords to landing pages and everything in between.
- Added focus on critical category terms
- Built out programs for key high-value “ownership terms”
- Built out focus on highest-value product trial lead generation
White Hat SEO
Overdrive assessed Dynatrace’s natural search presence for all major search engines, using our findings to improve Dynatrace’s search rankings, natural traffic, and lead flow.
- Code Compliance
- XML Sitemap
- Meta Tag Development
- Content Development
- Training
- Interlinking
- Call-to-Action Integration
- Constant Keyword Level Rank and Competitive Tracking
Landing Page Testing and Conversion Rate Optimization
Overdrive assessed all consumer-facing digital marketing touchpoints to ensure a frictionless conversion path.
Paid Social Media Management
Overdrive’s media team ensured appropriate placements for various global paid social campaigns
- A/B testing
- Call-to-action / offer testing
- Persuasive copy testing
- Activation path optimization
- Email outreach optimization
Online Media
Overdrive’s media team ensured appropriate placements for various global campaigns. Media included both site direct and programmatic.
