Veracode:
Integrated Digital Marketing

Veracode Integrated Digital Marketing

Veracode Integrated Digital Marketing

Project Overview

Veracode came to Overdrive to assist them in designing an integrated digital program with ABM elements that would help them meet their lead generation goals.

Veracode is an application security company based in Burlington, Massachusetts. Founded in 2006, the company provides an automated cloud-based service for securing web, mobile and third-party enterprise applications.

Services Provided

  • Digital Strategy Development
  • Paid Search Management
  • Paid Social Media
  • Landing Page Design & Development
  • Banner Creative
  • Targeted Company and Contact Database Development
  • ABM/Content Syndication
  • Campaign Tracking and Web Analytics

Campaign Highlights

Veracode 01 Media Management

Media Management

Overdrive developed a comprehensive media plan that identified high-value site direct media properties as well as a programmatic approach. The result would capture the right audience at the right time.

Veracode 01 Media Management

Media Management

Overdrive developed a comprehensive media plan that identified high-value site direct media properties as well as a programmatic approach. The result would capture the right audience at the right time.

Veracode 02 Paid Search Management

Paid Search Management

Overdrive utilized paid search to drive targeted Veracode users to gated landing pages with value add thank you pages post form fill allowing the user to continue engaging with Veracode’s content.

Veracode 03 Retargeting Campaign Management

Retargeting Campaign Management

Overdrive also used retargeting to keep Veracode top of mind within their desired audience and to drive targeted Veracode users to gated landing pages with value add thank you pages post form fill allowing the user to continue engaging with Veracode’s content.

Veracode 04 Paid Social Media

Paid Social Media

Overdrive utilized a paid social campaigns on Twitter and LinkedIn to drive targeted Veracode users to gated landing pages with value add thank you pages post form fill allowing the user to continue engaging with Veracode’s content.

Veracode 05 Landing Page Design and Development

Landing Page Design and Development

Overdrive helped Veracode design and develop landing pages and corresponding thank you pages that focused on lead generation. These pages both simplified the conversion process and increased conversion rates amongst their targeted accounts.

Veracode 06 Media Creatives

Media Creatives

Overdrive launched both content targeting and retargeting campaigns, utilizing a variety of banners that drove consumers towards conversion-oriented landing pages.

Veracode 07 ABM and Content Syndication Creative

ABM and Content Syndication Creative

Overdrive teamed with several of our most trusted and successful ABM/content syndication vendors to generate qualified leads for Veracode from their targeted account list.

Veracode 08 Campaign Tracking and Web Analytics

Campaign Tracking and Web Analytics

Overdrive utilized a full battery of campaign and web analytic platforms including Google Analytics, MediaPlex, AdWords tracking and CRM tracking.

User Feedback

Measured Success on Social

Paid Search Conversion Rate
52%
Paid Social Conversion Rate
116%
Cost Per Acquisition
-39%