Knowledge Center

Marketing Minute Video:
The Power of “And Then What?”

Learn how three words, “And then what?”, drive digital marketers to think beyond the form completion and to follow the user journey all the way from prospect to customer.

Ultimate SEO Dashboard for CMOs – Webinar Slides & Video

CMOs, do you want to know what SEO elements you should be keeping an eye on? SEO professionals, want to make your SEO program results and reports command high-level interest and support from management? Learn how to create an SEO dashboard that will captivate and educate CMOs to reveal the true value and ROI of SEO. Watch the video and download the slides.

Marketing Minute Video:
The Secret to Content Marketing in 2 Minutes

What makes great content for content marketing? Discover the four cornerstones of great content with Harry J. Gold, CEO of Overdrive Interactive.

Marketing Minute Video:
The Power of the Social Media Share – Going Viral

When it comes to social media marketing, everybody thinks about getting the Like, or how many Facebook Fans they have. But, social media marketing is not about the Like or the Fan, it’s about the SHARE! Watch Harry J. Gold, CEO of Overdrive Interactive, explain the power of the Share!

Search Marketing Map

Wrap your head around Search Marketing with the latest Search Marketing Map. Updated with 26 categories that account for 169 of the best sites, tools and resources of today. The Search Marketing Map helps marketers quickly become better marketers.

Marketing Minute Video:
Understanding Integrated Digital Marketing

Today it’s not enough to just understand search engine marketing (SEO and SEM), online media, persuasive creative, or even marketing analytics. Watch Harry J. Gold, CEO of Overdrive Interactive, explain how all the elements of digital marketing work together, so you can succeed!

Artificial Intelligence Marketing Map

Wrap your head around Artificial Intelligence Marketing with the latest Map. 21 categories with 166 of the best sites, tools and resources of today. The Artificial Intelligence Map helps you quickly become a better marketer.

Social Media Map

The latest Social Media Map from Overdrive Interactive provides a snapshot of the evolving social media marketing landscape. View the map online or download it as a PDF with live links to more than 230 sites, apps and tools broken down into 24 categories.

Always-On Account Based Marketing – Webinar Slides & Video

You don’t turn off your CRM, why would you turn off your account based marketing program?

This webinar walks you through the essential tactics of an always-on ABM program that truly scales to consistently put your brand and offers in front of the people at the companies you want to do business with. It will help marketers focus their efforts and media investments on generating leads and opportunities their sales team will love. Watch the video and download the slides.

SEM Success for B2B Webinar – Video & Slides

Learn how you can afford to dominate the search engine results for all your keyword terms and maximize conversions while maintaining quality.

17 Ways to Integrate SEO & Social – Webinar Slides & Video

Today, both SEO and social media marketing can be far more successful if both channels are attached at the hip. In this webinar, we’ll show you 17 social and SEO integration tactics you can start using right away.

Lead Gen Metrics Timeline

Get Overdrive Interactive’s new Lead Gen Metrics Timeline and understand what metrics really matter for lead generation programs. The timeline provides the important metrics needed to truly “close the loop,” marking the journey from spend to MROI (media return on investment).

Account Based Marketing Roadmap – 4 Steps to Success

See the 4 steps that Overdrive uses to ensure success in our clients’ Account Based Marketing programs. With an explanation for each stop along the way, this ABM infographic will show you the critical components companies need to succeed using a steady state ABM program.

Quick Start Marketing Automation Seminar – Video & Slides

By now, most organizations have taken the first step in marketing automation, acquiring an enterprise class marketing automation system such as Act-On, Eloqua, Marketo, Aprimo or Pardot. However, very few organizations are actually taking advantage of the rich features these platforms offer.

The Digital Advertising Guide – 2nd Edition

Updated for 2015, our quick free guide for all marketers who want to be great marketers! Includes over 85 pages of descriptions, explanations, examples and images from the world of digital and online advertising. Covers ad formats including banners, rich media, video, mobile, search, social, and native, as well as, targeting and pricing models, ad serving, tracking and attribution modeling, and more!

14 B2B Social Media Marketing Tactics That Work

Get your priorities straight for B2B social media marketing success. Our 14 tactics along with examples, tools and resources will help marketers activate social communities and get more leads.

Demand Gen Infrastructure

Discover DCCO: Drive. Capture. Convert. Optimize; Overdrive’s four-step approach to demand generation. This four-part infographic will help you to visualize the tactics and technologies you need to drive traffic, capture leads, nurture prospects, and optimize for an ever increasing ROI.

The Native Advertising Guide

Get The Native Advertising Guide and wrap your head around the native ad formats and platforms that will make you a successful digital marketer.

50 Ways to Get Facebook Fans

This checklist has been developed to help social media marketers build and increase their companies’ fan base on Facebook. Use this checklist as a guide to help spur the growth of your company’s Facebook connections and, consequently, your ability to reach more current and potential customers in the social space.

Google Gallery

Explore how Google’s results page has evolved with 54 images illustrating 16 years of development. From early text-only results to the present-day Knowledge Graph.

10 Ways Your Brand Can Stand Out on Twitter

Created for organizations who want to build their brands on Twitter, this guide will help you to boost your levels of engagement, reach and community size. This guide will show you real examples of Twitter best practices in action from brands you know.

Google World Infographic

Google World infographic created by Overdrive Interactive. Visual representation of Google’s projects, services, technologies and companies acquired by Google. View the Google World or download it as a PDF with live links to over 200 assets.

Digital Case Studies

View our case studies

Tips for Digital Marketing Success

Learn. Share. Succeed.