Our Work

After a thorough audit, Overdrive restructured the account, updated targeting, improved ad copy, optimized landing pages and build a custom interactive reporting dashboard​. Within the first 3 months, conversion rate and cost per conversion both improved by over 22%.

Navient, the world’s largest servicer of student loans, came to Overdrive to help launch a new brand and student lending product. The work included a complete brand launch and activation with a full digital marketing campaign.

GuardOne needed a new logo and brand identity for their name change, Security Solutions of America, which was made necessary by their expansion into a new market and territory.

RSA Security came to Overdrive looking to ramp up lead generation efforts for 4 individual business units. As part of that program, Overdrive worked to improve SEO visibility, rebuilt the RSA paid search program, planned and executed display media across multiple partner networks, and launched targeted ads on LinkedIn, where we could not only target by company, but also by job title, seniority, location, etc.

American original bike brand, Schwinn, tapped Overdrive to promote their new electric bikes, as well as their non-electric traditional bikes. The campaign was geared towards driving both brand awareness in the category as well as direct eCommerce sales from their website.

NaviSite came to Overdrive to help them deploy an integrated digital marketing campaign to drive qualified lead generation for Application Services, Hybrid Cloud Services, Desktop Cloud Services (DaaS), and Hosting & Colocation.