While scrolling through my Instagram feed earlier this summer, I came across a nice “From Where I Stand” image of a pedicured, chicly sandaled pair of feet standing atop a bed of yellow and red flower petals. In the corner,…
Many discussions about social media best practices for businesses are more relevant to B2C companies than B2B ones. For example, of the ten finalists for AdWeek’s 2014 Shorty Awards for Best Brand on Twitter, none were B2B brands. That’s because…
