Malorie Morrison, Author at Overdrive Interactive

How LikeAudience Can Improve Your Social Media Marketing

by Malorie Morrison April 1, 2011

LikeAudience is an up and coming social media research tool that reports on the characteristics of your Facebook fans, using the databases of Facebook applications myIQ and myPersonality to make these conclusions. While the Facebook users’ identity remains anonymous, their psycho-demographic…

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Social Media

Web Persona Evaluator: Steps to a More Professional You

by Malorie Morrison March 9, 2011

A person’s Facebook newsfeed, LinkedIn profile, and Twitter page can tell a lot about them—maybe too much to a potential employer. A Microsoft survey found that 79 percent of U.S. hiring managers have used the Internet to better assess applicants. Social…

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