From Data to Decisions: Building the Data Foundation (Pipelines, Warehousing, ETL)
In this third installment of the From Data to Decisions series, we shift from strategy to engineering — exploring how to build a modern data foundation that fuels consistent, trustworthy, and actionable marketing analytics. From identifying critical data sources to integrating, storing, analyzing, and visualizing your data, this post breaks down each layer of the marketing intelligence stack and provides best practices for creating a pipeline built for performance and growth.