Call Ad Extensions
Call ad extensions are search ads that drive consumers to call a brand directly. Similar to location ad extensions, a phone number is appended to the end, underneath the URL, when served on a desktop or laptop device. When served on a mobile device, a click to call button is appended to the end instead.
In the example above, a call ad extension appears below the search ad, following a Google search query on a mobile device.
Offer Ad Extensions
Offer ad extensions are search ads that have a discount offer or coupon appended to the end, underneath the URL. They are typically used to drive consumers offline and into a nearby store.
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