The Importance of Developing Conversion-Based Personas

Improve Lead Quality, Not Just Quantity

In today’s competitive marketing landscape, focusing on lead quality is crucial alongside lead quantity. Understanding the post-conversion mindset of your target users – whether they’re seeking to purchase, educate themselves, or gather top-level information – significantly impacts lead quality and campaign ROI.

Unfortunately, while almost all marketers spend much time focusing on their “Target Personas,” few give any thought to “Conversion-Based Personas.”, leading to issues with lead quality and misaligned expectations.

This whitepaper helps you wrap your head around Overdrive’s “Conversion-Based Personas” methodology and guides you to create your own.

Key topics covered in this whitepaper:

What is a Conversion-Based Persona
How to develop Conversion-Based Personas
How to segment Conversion-Based Personas
A five-step process to creating your own “Conversion-Based Personas
And more!

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