5 Pillars of Ecommerce – Video & Slides


Session Description:

There are countless factors that can drive success when it comes to an ecommerce or omni-channel organization, but when it comes to your digital marketing there are 5 that you have got to get right.

The amazing part is how many companies don’t apply even the basic fundamentals to get their channels optimized and working together. They literally fail because simple fixes and best practices are being ignored.

Watch Harry Gold reveals these 5 channels and some simple tactics you can use right now to boost ROI within those channels.


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Learn about:

  • The components of successful ecommerce marketing
  • The right KPIs for SEO, SEM, PLA, Retargeting, and Social
  • Ecommerce customers, their behavior and their value
  • Optimize ecommerce conversion rate
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