Workshop: Making ABM Easy

Account-Based Marketing Workshop: 4 Steps to Always-On Success


This 60-minute in-person or web-based workshop will provide you with a sensible and scalable plan to get beyond just “testing” ABM tactics.

Workshop insights and best practices include:

  • Learning the critical 4 steps in Overdrive’s ABM roadmap
  • Building an ABM target list with the scale to make a difference
  • Identifying intenders fast so your sales team can get the jump on the competition
  • Buying media that targets the right companies and people
  • Discovering ABM platforms such as Madison Logic, Demandbase, Terminus, LinkedIn, ZoomInfo, and VisitorTrack
  • Understanding the key to developing content that gets noticed and gets consumed
  • Triggering nurture campaigns that engage and escalate your prospects
  • Creating a set of ABM metrics that matter

Where and when:
At your place—in person or via WebEx at a time of your choosing!

Cost and the big offer:
The cost of this workshop is $0.00—nada, nothing, zip! We just want to engage with you and get on your radar screen. We promise you will learn things you will be able to start using right away!

About the Instructor:
Harry J. Gold
CEO, Overdrive Interactive
617.254.5000 x1100

Harry is the founder and CEO of Overdrive Interactive, an award-winning digital marketing firm in Boston specializing in B2B marketing. Harry’s experience managing digital marketing programs includes working with IBM, Microsoft, General Electric, Akamai, Dell/EMC, Veracode, Demandware, Progress Software and many other ROI-focused organizations.

He also serves as a chair for the Marketing Technology Summit and speaks for the Association of National Advertisers, the American Marketing Association, Harvard University, and many other organizations. Harry was also voted NEDMA Direct Marketer of the year in 2016.

Workshop: Making ABM EasySchedule your no-obligation in-person
or web-based workshop now.

What people say about Harry’s workshops:

“Harry’s sessions are consistently among our highest-rated workshops. Participants walk away from with strategies and tactics they can start using right away.”
Shepard Kramer, Association of National Advertisers

“Informative, entertaining, and nothing short of terrific. It may sound corny, but your talks are always pure ‘Gold’!”
Jon Kenney, Goodway Group

“The most on-target session of the whole conference to me. Great takeaways on how to compete and win in the digitized marketplace. Thanks again for your insightful and engaging talk at Share16!”
Elise Barrows, Jeffers Inc.

“Harry Gold has a gift for translating difficult concepts into clear business cases that resonate with audiences.”
Carmen Scheidel, Mediabistro

“I’ve been to so many conferences that I’ve developed a KPI for conferences; I call it ‘IPS,’ or ‘ideas per session.’ Your session had the highest ‘ideas per session’ at the conference, so thanks!”
Manny Sawit, Apploops

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