Rich-Media Vendors
There are several vendors that specialize in providing rich media serving and development tools for marketers to create rich-media banners. Popular vendors include:
| CONVERSANT | www.conversantmedia.com |
| FLASHTALKING | www.flashtalking.com |
| POINTROLL | www.pointroll.com |
| MEDIAMIND | www.mediamind.com |
| DOUBLECLICK | www.google.com/doubleclick |
| MEDIALETS | www.medialets.com |
| INTERPOLLS | www.interpolls.com |
| LINKSTORM | www.linkstorms.com |
Measurement & Tracking
While standard and Flash banners are able to record delivered impressions and banner clicks, the advanced coding required to build rich-media banners also allows for advanced performance tracking.
Specific rich-media engagement metrics include, but are not limited to:
- Time spent with the banner
- Which parts of the banner were most focused on + Number of conversions
- Number of closes or exits
- Number of downloads
- Number of leads captured
- Number of shares
- Video/play metrics
- Survey/polling results
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