Becoming a Marketing Engineer – Webinar Slides & Video

Today, in order to be a great marketer, one must truly become a Marketing Engineer. Now does that mean you have to understand source code and programming to be successful – of course not. However, it does mean that you have to be conversant in the technologies that we marketers use every day. You need to understand how all the best practices and platforms we use come together to create a marketing infrastructure, customer journey and sales funnel.

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Learn how to:

  • Plot out a customer journey and its marketing tech stack components
  • Strike emotional chords so prospects pay attention
  • Focus creative on conversion and engagement so prospects take action
  • React to prospects behavior and data with marketing automation and personalization
  • Measure what works and doesn’t work
  • How to become a Marketing Engineer!

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About the Presenter

Harry J. Gold, Founder & CEO, Overdrive Interactive Harry Gold is the Founder and CEO of Overdrive Interactive, an award winning digital marketing firm in Boston, that has served top companies such as Harley-Davidson, GE, IBM, Dow Jones, John Hancock, AXA, Principal Financial, AAA, AIG, Dell/EMC, Bazooka Candy Brands, Samsonite, Cold-EEZE, Partners Healthcare and the Rockettes. Harry’s primary mission is to create innovative online marketing programs and to share the strategies and tactics behind those programs with both Overdrive’s clients and the world. Harry was also was voted Direct Marketer of the Year by the New England Direct Marketing Association.