For many marketers in B2B, SEM success that yields a viable cost per lead or a high volume of quality leads can be elusive. Click volume can be low, click costs can be very high, and lead quality can be questionable. So the most has to be made out of every click you pay for. The key is NOT a magical algorithm. Typically, for most B2B companies, there is an extremely small set of keywords that describe their products and solutions. Therefore, the key is to figure out how you can afford to dominate and be at the TOP for all these terms and maximize conversions while maintaining quality.
Overdrive Interactive CEO, Harry Gold, presents an informative 30-minute webinar that digs into Search Engine Marketing and explains how marketers in the B2B space can run successful SEM programs.
To watch the video and download the slides, simply fill out the form.
You will learn:
How to approach B2B search with the right strategy
How to formulate the right offers
The anatomy of a great landing page
How to optimize conversion rates and lead quality
How to measure the whole value of paid search
How to integrate paid search and marketing automation