Most agencies think that doing a one-off sponsorship on Facebook or posting videos to a branded channel on YouTube is Social Media Marketing. However, Social Media Marketing is not just about advertising or having a couple of channels and profiles - social media is about socializing! It is about creating a genuine and lasting presence in the social web that embeds your content and brand into the places where consumers are congregating and sharing. It's about creating never-ending streams of content that people care about, tapping into their passions and connecting to them in ways that last a lifetime. Furthermore, it is about ROI! With our proprietary measurement and dashboarding technologies, we enable companies to truly track, measure and report on the ROI of their programs - right down to traffic, actions, leads and sales sourced from social media!
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Social Planning & Strategy
Overdrive helps companies understand all the possibilities social media offers and integrates their goals, strategies and tactics into a cohesive, compliant plan.
Social Channel Development
Our programs consolidate all of an organization's social activities into a cohesive and manageable channel that drives lasting consumer connections and measurable ROI.
Channel & Profile Management
Our creative and technology staff transform standard profiles and channels into high-impact multi-media experiences that engage users in the places where they hang out.
Social Content Development
Our content specialists get to know your brand, products, category and customers intimately. They tweet, post and create streams of content your audience cares about.
Friend & Fan Acquisition
We create social media engagement programs that foster lasting connections with the right consumers who want to engage with your brand.
SocialEye™: ROI Dashboard
Our exclusive SocialEye™ technology allows our clients to truly track and report on the real ROI of their social programs. We track social buzz AND traffic, leads, sales and ROI.
Award Winning Applications & Contests
Vistaprint Giveaway Contest Site
The 2010 Harley-Davidson Motorcycle Mosaic
Boston.com Globe 10.0 Facebook Application
Our developers can develop engaging, useful and imaginative applications that generate high value brand interactions, high ROI transactions and viral surges of distribution that spread your content, offers and brands throughout the social web. We launch innovative Facebook applications, contest platforms that utilize Twitter and YouTube, and multi-channel technologies that can live on the web, iPhone or desktop.