Ian Cappelletti, Author at Overdrive Interactive

Google Speed Test Tool – Grading the Top 10 Sites

by Ian Cappelletti July 7, 2016

By Aaron Rothbard & Ian Cappelletti The launching of Google’s most recent website measuring tool, the Mobile Website Speed Testing tool, now allows businesses and website owners to see how their sites rank in terms of mobile-friendliness, desktop speed, and…

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Analytics

Google Analytics Now Classifies Bing Organic Traffic As Referral Traffic?

by Ian Cappelletti July 27, 2015

Following some revealing discussion at webmasterworld.com, corroborating statements by Search Engine Land, and our own small look into the matter, it appears that Google Analytics (“GA”) just started reporting Bing organic search traffic as, well, something other than organic search traffic. According to new reports out…

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Panda Raises Its Head Again – Slowly

by Ian Cappelletti July 24, 2015

According to information originating from Google itself, Search Engine Land reports that the latest update to the algorithmic search filter used by Google and cutely named Panda began last weekend, Saturday, July 18th, 2015. However, while the roll-out of new code…

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Google Webmaster Tools Becomes Google Search Console

by Ian Cappelletti May 21, 2015

Google just announced the latest change to its product line, though the tweak amounts to little more than a rebranding. As of May 20, 2015, the online service formerly known as Google Webmaster Tools will now be referred to as…

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Marketing

Say Goodbye to URLs in Google Mobile Search Results

by Ian Cappelletti April 23, 2015

Have you looked at your site’s mobile search results on Google lately? If not, go look and maybe you might some unexpectedly big changes to the information Google includes about your pages. Specifically, Google announced that it plans to stop…

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Blogs by Ian Cappelletti